GALIT BARAK

Jewelry designer with expertise in the design and production of gold and diamond jewelry, silver jewelry, and fashion jewelry. Concept development, distinctive visual language, and art direction for lifestyle and craft brands.

 PROFESSIONAL EXPERIENCE

2021 - present - OAK AND LUNA, Tenengroup Ltd, Tel Aviv
Jewelry design and product development of personalized jewelry

  • Designing in-house factory-manufactured jewelry: laser cutting, laser engraving, CNC milling, 3D printed casting made to order.  

  • Designing purchased jewelry: 3D modeling, creating product spec sheets, samples quality assurance.
    Factory team training.

2017 - present - SHENKAR COLLEGE OF ENGINEERING & DESIGN, Ramat Gan
Teaching fellow, Department of Jewelry Design

  • BA program course “From the Jeweler’s Workbench to the Online World.”        
    Developing conceptual project for a commercial collection, pricing and adaptation for target market, creating branding language, structuring e-commerce website.  

  • Summer training          
    Basic goldsmith techniques of precious metal processing: sewing, forming, soldering, and polishing.

2015 – 2020 - CONTOUR STUDIO LTD, Tel Aviv
Co-founder, Jewelry Designer

  • Designing two commercial collections annually: concept development, target population, trends, price points, and creating a line of samples.  

  • Art direction: concept and distinctive visual language development, production, styling, and casting; creation of campaigns for the brand's collections, visuals for social media promotions.

  • Managing the production of fashion, silver, and gold jewelry; raw materials acquisition (precious and semi-precious stones, diamonds); producing for private and wholesale clients locally and abroad; managing suppliers' liaison.

  • Sales management of the brand's four stores; 3 online and 1 in-studio including staff management. Export to private & wholesale clients, international wholesale fairs. Administration of annual NIS.2 million budget.

  • Marketing and organic promotion, creating sponsored campaigns across social media.

2013 - 2021 - GROW: E-commerce
Consultancy and mentoring for designers and artists

  • Set up, operation, and marketing of online brand stores on Etsy and Shopify for ceramics, wood, fashion, textiles, and industrial design. Building work plans, setup of e-commerce websites and infrastructures, product photography, product optimization, SEO, export and international shipping, organic and sponsored promotion on social media.

  • Focused study lectures at Shenkar College of Engineering and Design, Bezalel Academy, Holon Institute of Technology, Studio 6B, Benyamini Contemporary Ceramics Center, “Iskit” women entrepreneurship program.

  • Etsy & Pinterest Marketing workshops at Mati Business Development centers and privet courses.

2008 – 2015 - FORMA JEWELRY
Founder and designer

  • Designing silver, gemstones, and enamel collections: concept development, adaptation for target market, development, and production of samples.

  • In-studio and online sales: local and international, private and wholesale clients

  • Production management, raw materials acquisition.

  • Organic promotion and social media content creation.  

Additional expirience
2013 - O-Shan Studio, Tel Aviv: jewelry production and assembly. 

2013 - Studio Inbar Shahak, Ma’agan Michael: jewelry production and assembly

2012 - Meller Designs, London, UK: jewelry design internship for Next, Fat Face, Marks & Spencer.

 

EDUCATION

2009 - 2013 - Shenkar College of Engineering and Design Bachelor of Design (B. Des.), Jewelry Design

2013 - Maya Landau Marketing Course (40 hours)

 

ENTREPRENEURSHIP DURING ACADEMIC STUDIES

2012 - 2014 - Shenkar College's Department of Jewelry Design: social media Public Relations set up, development and management

2013 - Shenkar College's Department of Jewelry Design: “Nonobject Group” final projects catalog.

2011 – 2013 - Shenkar College's Department of Jewelry Design: setup, development, and design of a series of lectures by jewelry designers under the title “Jewelry Talks.”

 

COMPETITIONS AND PRIZES

2016 - 2017 - Finalist (Contour Studio), The Future of Fashion Program by Not Just a Label X Premiere Class, Paris, France

2016 - Finalist (Contour Studio), The Future of Fashion Program by Not Just a Label X Capsule, New York, U.S.A

2013 - Finalist in Enjoia’t, Barcelona, Spain

2013 - Leah Kaplan Prize for Enamel, Shenkar College of Engineering and Design

2013 - H. Stern Prize for Excellence, Shenkar College of Engineering and Design

 

EXHIBITIONS AND PUBLICATIONS

2014 - The Contemporary Jewelry Exchange, Olga Raben

2014 - METALLOphone: Personally, (AV 17) Gallery, Vilniaus, Lithuania

2014 - Fresh Design, Fresh Paint, Tel Aviv, Israel

2014 - Joya, Barcelona, Spain

2013 - Joya, Barcelona, Spain

2013 - Klimt02, the international journal of contemporary jewelry

2013 - International Biennale for Jewelry, Beijing, China

2013 - Graduates’ Exhibition, Shenkar College's Department of Jewelry Design, The Diamond Museum, Ramat Gan, Israel

2012 - Fashion Jewelry, Shenkar College's Department of Jewelry Design

2012 - Publication in the book “Showcase 500 Rings”, published by Lark Crafts

2011 - Jovella, Expo Tel Aviv, Shenkar College's Department of Jewelry Design pavilion

2011 - Enterfashion, Israel Fashion Week, Design Museum, Holon

2011 - Jewel & Color 7, Gallerina, Bat Shlomo, Israel

COMPUTER SKILLS

  • MS Office - Completely fluent

  • Rhino, Photoshop, Illustrator - Completely fluent

  • Shopify, Wix, Etsy - Fluent

LANGUAGES

  • Hebrew - Mother tongue

  • English - Fluent